2017 Marketing Workshop

2017 Workshop Registration Form

The 2017 Berrett-Koehler Authors Marketing Workshop is Completed





2017 Berrett-Koehler Author Inc. Marketing Workshop

TOOK PLACE July 20 – 21 – Chicago, IL

Building and Refreshing Your Marketing Tool Kit: Selling More Books, Whether You’re a New Author or Experienced Expert

This 2-day workshop is a must for any author who wants to help their book succeed in the marketplace. Where else can you receive expert advice in such a collaborative and welcoming community? How else can you gain such access to publishing marketing professionals, publicity and social media experts, and to your author peers? It’s a networking dream!

The workshop included a two-track program chock full of book marketing experts, tips, advice, best practices no matter where you are on your book marketing journey.

NEW AUTHORS – Track one will instructed and guided new authors on how to successfully launch their first book into the market. The foundational components of a strong marketing plan was covered including the latest resources at your disposal.

EXPERIENCED AUTHORS – Track two provided experienced authors with expert advice on re-launching their books and deeper dives into actionable marketing ideas that keeps their book’s sales momentum going.


EVERY author walked away from this content rich conference with a variety of the following marketing collateral and information including:

  • A strategic marketing plan tailored to your book and your strengths as an author
  • A detailed “To Do List” leading up to the book’s publication/launch week
  • A social media strategy plan
  • An advanced social media strategy plan – Facebook ads, Face Book Live video best practices, LinkedIn strategies, and more
  • A vibrant re-launch strategy for an older book
  • Spot on publicity coaching and media training
  • Best practices for preparing for and delivering a TED Talk
  • An elevator speech for your book that gets results
  • Best practices for building your speaking career
  • Strategies for rolling your book into your business
  • Guidelines for creating ancillary products related to your book
  • Book marketing do’s and don’ts from experts and fellow bestselling authors
  • Tips on how to create bulk sales opportunities


Thursday - Keynote Speaker – Dominique Raccah is the entrepreneurial CEO of Sourcebooks, which she founded in 1987. Today, Sourcebooks is the 10th largest book publisher in the U.S. and is home to dozens of bestselling authors. In 2016, Dominique was named Publishers Weekly Person of the Year and BISG Innovator of the Year. Today, Dominique is fascinated by the digital transformation of the book and wonders what more the future might hold for books and readers.

Friday – Keynote Speaker – Sam Horn is the CEO of The Intrigue Agency, a TEDx speaker and author of POP!, Tongue Fu!, and the Washington Post bestseller Got Your Attention? She helps people create one-of- a-kind projects that scale their influence - for good.  Her work has been featured in the New York Times, Fast Company, Forbes and on NPR and MSNBC. Her inspiring presentations receive raves from such clients as NASA, Accenture, National Geographic, Cisco, Boeing, Four Seasons Resorts and Capital One. 

As the Pitch Coach for Springboard Enterprises (which has helped female entrepreneurs receive $6.6 billion in funding) and the former Executive Director of the Maui Writers Conference, she's helped hundreds of clients create quality books, presentations and funding pitches. 

More Experts:

Kevin Eikenberry, Chief Potential Officer, The Kevin Eikenberry Group

Michelle Fitzgerald, Senior Publicity & Marketing Manager, FSB Associates

Jennifer B. Kahnweiler, PhD, bestselling BK Author and Global Speaker

Christy Kirk, Director of Social Strategy, Weaving Influence

Mark Levy, Positioning and Branding Consultant, Levy Innovation

Becky Robinson, Founder and CEO, Weaving Influence

Ryan Schleicher, Business Development, Author Services, 800-CEO- READ

... and more!

Please click here for bios and pictures of our speakers!

Berrett-Koehler Sales and Marketing Team:

  1. Kristen Frantz, VP of Sales and Marketing

  2. Michael Crowley, Associate Director of Sales and Marketing

  3. Katie Sheehan, Senior Communications Manager

  4. Leslie Crandell, Senior Sales Manager

  5. Liz McKellar, Sales and Marketing Assistant

Praise for the 2016 BK Authors Inc. Marketing Workshop:

"I'm the marketing guy for a business book and went into the workshop with a plan. While there, it got totally annihilated: I had a total 'paradigm shift' about what it took to really win. We learned how to structure marketing our unique book to our unique audience, rather than some general formula to 'market books.' We went back to our publisher with a brand new plan and renewed confidence and energy, and thanks to this they agreed to re-position our book to reach a much wider audience. We feel really set up for success!"

— Erik Fogg, marketing specialist for Stop Guessing by Nat Greene


“What an excellent investment of my time. With a book coming out in 6 months, this was a perfect opportunity to learn what I need to do to market it successfully. I saved tons of time by meeting a range of terrific vendors/marketing partners at the workshop who can help me, and I learned from the experience of other authors.  This was not just a workshop – it was a powerful community building adventure.”

— Alison Eyring, author of Pacing for

BK Authors Marketing Workshop 2016

BK Authors Marketing Workshop 2016

BK Authors, Inc. Marketing Workshop at a Glance


  • Stimulating Ideas from publishing industry thought leaders

  • Tricks of the trade from bestselling authors

  • Practical tools for new and experienced authors you can use immediately


The 1st Day – July 20, 2017

  • Learn about the Current State of the Publishing Industry from Dominique Raccah of Sourcesbooks

  • Discover how to use the 100-day Marketing Launch Check List with BK’s Kristen Frantz and Katie Sheehan

  • Pick up Social Media Strategies That Work with Becky Robinson and Christy Kirk from Weaving Influence

  • Realize The Secrets of Bulk Sales from 800-CEO-READ’s Ryan Schleicher

  • Engage with Speaking 101 from bestselling BK author Jennifer Kahnweiler

  • Create your own Elevator Speech with bestselling BK author Mark Levy

  • Uncover Re-launch Strategies with Becky Robinson from Weaving Influence

  • Create your Online Marketing Presence with Michelle Fitzgerald from FSB Associates

  • Cocktail reception immediately following the event hosted by Berrett-Koehler Publishers and Weaving Influence

The 2nd Day – July 21, 2017

  • Learn the ins and outs of TED Talks with bestselling BK author Sam Horn

  • Engage with Building Your Platform for Thought Leadership with Kevin Eikenberry

  • Discover how to Develop a Webinar or Workshop from your book with bestselling BK Author Dick Axelrod

  • Learn tips and tricks from the panel discussions with Bestselling BK Authors and Book Publishing Professionals

Meet the Pros and Create Your Own Marketing Plan Sessions where you get to interact and learn from presenters