2018 Session Descriptions & Speaker Bios

2018 BERRETT-KOEHLER AUTHORS MARKETING WORKSHOP

DAY 1: JULY 19

FACILITATORS:

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Jennifer B. Kahnweiler, PhD, Certified Speaking Professional, is an author and global speaker hailed as a “champion for introverts.” Her bestselling Berrett-Koehler books, The Introverted Leader, Quiet Influence, and The Genius of Opposites have been translated into 16 languages. Jennifer has spoken at leading organizations such as General Electric, Freddie Mac, NASA, The American Management Association, the US Centers for Disease Control and TEDX. She has keynoted from Spain to Singapore. Jennifer serves on several professional boards and derives joy from being a mother and grandmother to girls. She also serves as a mentor to professional women. A native New Yorker, she now calls Atlanta, Georgia home.

www.jenniferkahnweiler.com

 
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Jackie Stavros’ passion is working with others to create results for positive change. She is recognized for her creation of SOAR, a positive approach to strategic change (www.soar-strategy.com). She just co-authored a new book with Cheri Torres, Conversations Worth Having: Using Appreciative Inquiry to Fuel Productivity and Meaningful Engagement. She has worked in over 25 countries using Appreciative Inquiry to affect the lives of thousands or people and hundreds of organizations improve capacity to thrive and increase performance.

www.ConversationsWorthHaving.today


WHERE ARE WE GOING? STRATEGIES FOR EARTH-BOUND AND SPACE-BOUND AUTHORS

David and Barbara will discuss the media landscape and how it has changed in the past 20 years and what it might look like in another 20. What does this mean for authors? What marketing strategies are now classic for earth-bound authors that are tried and true. What strategies might a space-bound author consider . . . something not tested before . . .something adventurous and innovative. Presentation includes feedback from agents, publishers, writers, marketers and, perhaps, NASA.

 

Speakers:

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For over thirty years David Hahn has counseled hundreds of clients, helping develop their unique brand. Many clients have been bestselling authors including President Jimmy Carter, Charlene Li, Harvey Mackay, Jack Canfield, Teresa Amabile, David Burkus, Herb Kelleher, Marcus Buckingham, and many others. As Managing Director of MEDIA CONNECT, David oversees all the agency’s operations including Book Publicity Campaigns, Morning Drive Radio Tours, and Online Services. He also oversees MC’s award-winning Business Book division.

www.media-connect.com

 

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Barbara Monteiro started her boutique P.R. firm more than 20 years ago with a used computer and Business Week as her first client. She launches first-time authors and bold-face names. New York Times Op-Ed Columnist Paul Krugman is her longtime client, having launched 10 of his books. Other author campaigns include Ken Blanchard, Warren Bennis and Bill George. Collaborating with Media Connect, last Fall she executed an event at NYC's 92Y on behalf of B-K author John Hope Bryant and Chelsea Clinton.

www.monteiroandco.com


INTRODUCTION TO BOOK MARKETING: OVERVIEW OF THE KEY STEPS TOWARD LAUNCHING A BOOK

Katie and Kristen will give an overview of book marketing in all the areas that new or aspiring authors need to think about to be a successful author. These will include defining your brand, your audience and goals; creating your online presence; creating content; mobilizing your networks; and creating successful launch strategies.

Speakers:

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Kristen Frantz is the Vice President of Sales and Marketing for Berrett-Koehler Publishers. She has worked at Berrett-Koehler since 1992 and currently oversees the areas of promotion through communications, digital marketing, promotional materials, and social media, as well as, sales to US trade bookstores, corporations, associations, and authors. She is passionate about helping authors share their ideas in the world in an effort to promote individual, organizational, and societal positive change.

www.bkconnection.com

 
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Katie Sheehan is a 10-year veteran of Berrett-Koehler Publishers and is the Sr. Communications Manager. She oversees author training, public relations and book events. Before working at Berrett-Koehler she worked in public relations and marketing in radio and television, high-tech, and the non-profit world. She grew up mostly in Toronto, Canada.

www.bkconnection.com


HOW TO TALK ABOUT YOUR BOOK, SO PEOPLE CARE

Let’s face it, when most authors talk about their book, the listener grows bored or confused. The unfortunate result? Potential book sales are lost and the author’s self-confidence is justifiably shaken. In this presentation, Mark teaches authors how to talk about their book clearly and engagingly, so that others will sit up and take notice. Attendees will learn Mark’s unconventional approach to making one’s description of their book memorable, emotional, and easy to share.

Speaker:

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Mark Levy is the founder of Levy Innovation, a positioning and strategy firm that helps organizations and thought leaders differentiate by using “a big sexy idea.” Mark has consulted to thought leaders such as Simon Sinek of “Start with Why” fame, CEOS of major brands like Popeye’s, and the former head of Strategy at the Harvard Business School. He has written or co-created five books, including Accidental Genius, which has been translated into ten languages.

www.LevyInnovation.com


SOCIAL MEDIA 101
If you're new to using social media or if you haven't yet begun, this workshop will help you identify where and how to get started building a social media presence, including which channels to choose, what to post, and how to maximize your time investment.

 

Speaker:

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Becky Robinson is the founder and CEO of Weaving Influence and the founder of Hometown Reads. Since launching six years ago, Weaving Influence has helped clients launch more than a hundred books, carving its niche in working with business trainers, speakers and authors to market their services and books.

www.weavinginfluence.com


EMAIL LIST BUILDING 101

The most powerful tool in your book marketing arsenal is your mailing list. Nurturing your list (and your personal networks) can be the difference between selling a few hundred books and selling thousands. In this session, Christy Kirk will share ideas to help you build a vibrant and ever-growing email list, plus she'll share strategies to get the most out of your email communications.

 

Speaker:

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Christy Kirk is the Director of Digital Strategy at Weaving Influence, a boutique digital marketing agency specializing in book launch promotion. Before joining Weaving Influence, Christy worked with Fortune 500 brands such as Procter & Gamble, Carlson-Rezidor Hotels, and others shaping social media strategy and content with award-winning results. She's a former television journalist and lives in Durham, North Carolina with her husband, 3 children, 2 cats and a dog.

www.weavinginfluence.com


EXPERIENCED AUTHOR OR BOOK MARKETER SESSIONS:

 

MARKETING IS A MARATHON NOT A SPRINT

It's easy to focus on marketing up to launch as a sprint, but book marketing is a long-term investment. Join Susan Fowler and Becky Robinson to identify the ways book marketing is a marathon and real-life examples of maintaining momentum and motivation in the months and years after your book's publication.

 

Speakers:

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Susan Fowler implores leaders to stop trying to motivate people. In her latest bestselling book, she explains Why Motivating People Doesn't Work ... And What Does: The New Science of Leading, Engaging, and Energizing. She is the author of bylined articles, peer-reviewed research and six books, including the bestselling Self Leadership and the One Minute Manager with Ken Blanchard. Tens of thousands of people worldwide have learned from her ideas through her keynotes and training programs, such as the Situational Self Leadership and Optimal Motivation product lines. Susan is a professor in the Master of Science in Executive Leadership Program at the University of San Diego.

http://motivationbook.susanfowler.com

 

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Becky Robinson is the founder and CEO of Weaving Influence and the founder of Hometown Reads. Since launching six years ago, Weaving Influence has helped clients launch more than a hundred books, carving its niche in working with business trainers, speakers and authors to market their services and books.

www.weavinginfluence.com


SECOND EDITIONS: WHEN, WHY, WHAT, AND HOW

After a successful book launch, many authors start to wonder when they should do a second edition. Second editions are a mysterious, highly individual, and even sometimes maligned aspect of the publishing industry. In this comprehensive session, Anna and Jackie will share the DOs, and the DON'Ts and clarify the myths and the realities of subsequent editions.

 

Speakers:

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Anna Leinberger is an acquiring editor at Berrett-Koehler Publishers, whose acquisition niches include communication, intercultural consulting, female authors, and international current events. She studied Classics (not English Lit!) and worked internationally before returning to the states and pursuing a career in media and social justice. Outside of BK, she serves on the board of the Metta Center for Nonviolence in Petaluma, CA, hikes avidly, and sails in the bay.

www.bkconnection.com

 

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Jackie Stavros’ passion is working with others to create results for positive change. She is recognized for her creation of SOAR, a positive approach to strategic change (www.soar-strategy.com). She just co-authored a new book with Cheri Torres, Conversations Worth Having: Using Appreciative Inquiry to Fuel Productivity and Meaningful Engagement. She has worked in over 25 countries using Appreciative Inquiry to affect the lives of thousands or people and hundreds of organizations improve capacity to thrive and increase performance.

www.ConversationsWorthHaving.today


 ADVANCED SOCIAL MEDIA

You've been sharing content on social media, now you're ready to go to the next level! In this session, Christy Kirk will walk you through live streaming on social media and explain how stories and other short form content can elevate your personal brand. She'll discuss the latest trends in social media to help you identify what works and what doesn't. You'll leave with tips, tools, and shortcuts to become even more successful in social media, without wasting time and energy on yesterday's tactics.

 

Speaker:

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Christy Kirk is the Director of Digital Strategy at Weaving Influence, a boutique digital marketing agency specializing in book launch promotion. Before joining Weaving Influence, Christy worked with Fortune 500 brands such as Procter & Gamble, Carlson-Rezidor Hotels, and others shaping social media strategy and content with award-winning results. She's a former television journalist and lives in Durham, North Carolina with her husband, 3 children, 2 cats and a dog.

www.weavinginfluence.com


SHORT ATTENTION-SPAN THEATER: LEVERAGING WEBVIDEO TO EXPAND YOUR REACH

A practical overview of current web video platforms and common-sense advice on the production life cycle of high-quality/low-effort content generation. (Facebook Live, YouTube, Vimeo, vlogs, etc. will be on the docket).

 

Speaker:

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Dave Summers was an early advocate and developer of desktop digital media, creating a massive library of web-based content. Working at Pepsi, Accenture, and most recently AMA, he’s consistently fought for and delivered great user experiences, partnering with recognized global thought leaders and the most compelling business storytellers in the world today. Whether through interactive business simulations, webcasts, or streamed video, he works hard to put out killer content and keep his skills/knowledge state-of-the-market fresh.

www.davesummers.com


 SESSIONS WITH ALL PARTICIPANTS:

 

TAKING YOUR BOOK ON THE ROAD

You wrote that book; now fight for it! In this session we'll focus on various aspects of professional speaking including engaging speaker’s bureaus, learning how to maximize books sales, tips on creating dynamic keynote presentations, extending your brand with workshops, and a handful of world-class delivery skills. If you think writing a book is exciting, wait until you feel the thrill of stepping in front of a room, and speaking on behalf of that book!

 

Speaker:

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A sought-after speaker and best-selling author, Rob Jolles teaches, entertains, and inspires audiences worldwide. Over 30 years as a professional speaker has taken him all over the world amassing over 2.5 million miles in the air. It’s also allowed him to amass a client list that reads like a Who’s Who of Fortune 500 companies, including Toyota, Disney, NASA, a dozen Universities, and over 50 financial institutions.

www.jolles.com


DAY 2: JULY 20

HELPING OTHERS TO HELP OTHERS: THE POWER OF VIRTUAL CONFERENCES AND LEVERAGING INFLUENCE THROUGH A COMMON MISSION

Tips, tricks, and strategies for working with influencers to create MASSIVELY successful virtual conferences that promote your book, generate leads, and help others.

 

Speaker:

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Seth Adam Smith is a best-selling, award-winning author and blogger whose writings have been translated into over thirty languages and featured on the Huffington Post, Good Morning America, Fox News, CNN, the Today show, Forbes, and many other news outlets around the world. He is currently the marketing director of ANASAZI Foundation.

www.SethAdamSmith.com


PODCASTING TO BUILD YOUR BOOK, BRAND AND BOTTOM LINE

If you are looking to expand your brand, book and your bottom line, check out all of the advantages podcasting and new media have in store. Podcasting is hot and if you want to share your message and be considered an expert in your industry, hop on the thought influence bandwagon and take advantage of a distribution channel with millions of potential ears. This educational and entertaining program takes a high-level approach to what is required to get booked on podcasts to share your message and your services. Also included are the how-to’s of purchasing equipment, developing a strategy and outlining action steps needed to get started today by being a guest on podcasts or by starting your own podcast.

 

Speaker:

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Doug Sandler is an entrepreneur and podcast industry leader. As a host of The Nice Guys on Business podcast, Doug has interviewed Gary Vaynerchuk, Arianna Huffington from HuffPost, Dan Harris from Good Morning America, Ron Klain, White House Chief of Staff and dozens of celebs. His book, Nice Guys Finish First is a #1 ranked Amazon Bestseller. Doug is also a nationally recognized speaker and founder of TurnKey Podcast Company, providing podcast production, editing and launch services.

www.dougsandler.com


AUTHOR WEBSITES MADE EASY AND PUB-SITE DEMO

It’s indisputable: All authors and small publishers must have their own mobile-friendly, professional looking website. It is, by far, the most important element of your marketing strategy. John Burke will take you through the demo of Pub Site: the new, easy-to-use, website platform designed specifically for books and authors. Designs, layouts, and features are all created with books and authors in mind, which means you can have a website up and running in no time. Import your blogs, add video and mailing list sign-up forms easily. It supports author tours, blogging, bookseller links, and even e-commerce. Check out a demo and learn more about this easy-to-use, yet powerful website builder: http://Pub-Site.com Free to set up and just $19.99 a month which includes hosting.

 

Speaker:

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John Burke is the Co-Founder of Pub-Site and the Vice President & COO of FSB Associates a digital marketing firm specializing in books and authors. John has worked for a number of publishers including Crown Publishers, McGraw-Hill, Addison Wesley, and John Wiley & Sons. He left the position of Sales Director at Springer in 1996 to join FSB Associates to launch its website development efforts. The first website launched by FSB was for Sue Grafton and it was one of the first author sites on the web. John co-founded Pub Site in 2017 to offer an easy-to-use website builder for books and authors.

http://Pub-Site.com


 HOW TO CREATE BULK SALES FOR YOUR BOOK

Hooks Books Events and Penguin Random House will show you how participation in events and other tactics will create bulk sales for your new release.

 

Speakers:

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Perry Pidgeon Hooks has had a love affair with books that started with trips to the public library in Memphis, TN where she grew up. Today, she is the owner of Hooks Book Events in Washington, DC. HBE infuses innovative thinking into organizations through interactive book and author programs, providing enriching professional development and client events for corporations, U.S. government agencies, and non-profit associations.

www.hooksbookevents.com

 

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Deb Lewis is the manager of Penguin Random House's BTB program, which enables bookstores to become the book providers for their communities. Whether it is 25 books to the local doctor's office or 1000 books to a conference, Deb handles pricing and logistics for bulk non-returnable orders where the books are being gifted to recipients.

www.penguinrandomhouse.com


 AUTHOR PANEL, FACILITATED BY JENNIFER KAHNWEILER

 

Facilitator:

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Jennifer B. Kahnweiler, PhD, Certified Speaking Professional, is an author and global speaker hailed as a “champion for introverts.” Her bestselling Berrett-Koehler books, The Introverted Leader, Quiet Influence, and The Genius of Opposites have been translated into 16 languages. Jennifer has spoken at leading organizations such as General Electric, Freddie Mac, NASA, The American Management Association, the US Centers for Disease Control and TEDX. She has keynoted from Spain to Singapore. Jennifer serves on several professional boards and derives joy from being a mother and grandmother to girls. She also serves as a mentor to professional women. A native New Yorker, she now calls Atlanta, Georgia home.

www.jenniferkahnweiler.com

 

Participants:

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Cheri Torres is an author and consultant committed to growing conversational intelligence in organizations and communities. Quality, performance, innovation, and excellence are dependent upon the quality of our conversations. She and co-author Jackie Stavros offer leaders and teams two simple practices and five principles to dramatically shift daily and strategic conversations, creating environments that come alive.

www.conversationsworthhaving.today

 
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Bob Quinn has 40 years of research experience and work with organizations has helped Bob to become one of the most sought after speakers and respected coaches in the business world. Bob holds the Margaret Elliot Tracey Collegiate Professorship at the University of Michigan and served on the faculty of Organization and Management at the Ross Business School for over 30 years. He is one of the co-founders of the Center for Positive Organizations. He has written 20 books, including his bestselling book, "Deep Change." Bob creates personal accountability, challenges your assumptions about leadership and personal success, and empowers you to realize your potential. He listens deeply and is able to use your own personal narrative to help you understand the principles he teaches. He has been married for 45 years to his wife Delsa. They have six children and 15 grandchildren.

 

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Bruce Rosenstein is Managing Editor of Leader to Leader, and author of Create Your Future the Peter Drucker Way (McGraw-Hill, 2013), and Living in More Than One World: How Peter Drucker's Wisdom Can Inspire and Transform Your Life (Berrett-Koehler, 2009).  He worked for USA TODAY for 21 years and has been an adjunct professor at the Catholic University of America since 1996.  He has written for AMA/American Management Association, PBS Next Avenue, Forbes.com and elsewhere.

 


MEET THE EXPERTS: YOUR CHANCE TO MEET EXPERTS IN DIFFERENT AREAS

Michael Crowley: Tips for Getting Endorsements for Your Book

Michael Crowley is Associate Director for Sales and Marketing at Berrett-Koehler Publishers. He coaches authors of every conceivable variety on getting their messages out into the world (he aspires to be the Steve Kerr of publishing), dabbles in copywritring, and sets up the odd trade show. He's been working with books in one way or another since the Reagan administration.

www.bkconnection.com

 

Winnie De Moya: Social Media Advice

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Winnie De Moya is a member of Finn Partners’ Media Connect team and works on publicity for clients across disciplines such as leadership, history, children’s literature, education, and cultural competency, among others. Before Finn Partners, she worked at Penguin Random House, helping authors like Adam Grant, Simon Sinek, and Gretchen Rubin promote their work on social media. With more than seven years of experience in the digital publicity space, she specializes in paid and organic social content, and is a data-driven storyteller.

www.media-connect.com

 

Susan Fowler: How to Get Your Speaking Fees Increased

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Susan Fowler implores leaders to stop trying to motivate people. In her latest bestselling book, she explains Why Motivating People Doesn't Work ... And What Does: The New Science of Leading, Engaging, and Energizing. She is the author of bylined articles, peer-reviewed research and six books, including the bestselling Self Leadership and the One Minute Manager with Ken Blanchard. Tens of thousands of people worldwide have learned from her ideas through her keynotes and training programs, such as the Situational Self Leadership and Optimal Motivation product lines. Susan is a professor in the Master of Science in Executive Leadership Program at the University of San Diego.

http://motivationbook.susanfowler.com

 

Christy Kirk: Book Marketing Action Guide and Other Tools for Authors

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Christy Kirk is the Director of Digital Strategy at Weaving Influence, a boutique digital marketing agency specializing in book launch promotion. Before joining Weaving Influence, Christy worked with Fortune 500 brands such as Procter & Gamble, Carlson-Rezidor Hotels, and others shaping social media strategy and content with award-winning results. She's a former television journalist and lives in Durham, North Carolina with her husband, 3 children, 2 cats and a dog.

www.weavinginfluence.com

 

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Anna Leinberger: Ancillary Products You Can Create Based on Your Book

Anna Leinberger is an acquiring editor at Berrett-Koehler Publishers, whose acquisition niches include communication, intercultural consulting, female authors, and international current events. She studied Classics (not English Lit!) and worked internationally before returning to the states and pursuing a career in media and social justice. Outside of BK, she serves on the board of the Metta Center for Nonviolence in Petaluma, CA, hikes avidly, and sails in the bay.

www.bkconnection.com

 

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Doug Sandler: More on Podcasting

Doug Sandler is an entrepreneur and podcast industry leader. As a host of The Nice Guys on Business podcast, Doug has interviewed Gary Vaynerchuk, Arianna Huffington from HuffPost, Dan Harris from Good Morning America, Ron Klain, White House Chief of Staff and dozens of celebs. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. Doug is also a nationally recognized speaker and founder of TurnKey Podcast Company, providing podcast production, editing and launch services.

www.dougsandler.com

 

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Dave Summers: DIY Webvids: Apps and Gear

Dave Summers was an early advocate and developer of desktop digital media, creating a massive library of web-based content. Working at Pepsi, Accenture, and most recently AMA, he’s consistently fought for and delivered great user experiences, partnering with recognized global thought leaders and the most compelling business storytellers in the world today. Whether through interactive business simulations, webcasts, or streamed video, he works hard to put out killer content and keep his skills/knowledge state-of-the-market fresh.

www.davesummers.com

 

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Alexandra Watkins: How To Get More Amazon Love

Alexandra Watkins is the founder of Eat My Words, a branding firm that specializes in creating product and company names that make people smile instead of scratch their head. As founder of national naming firm Eat My Words, she is a go-to consultant for name-dropper clients from Amazon to Xerox. She is currently writing the fifth anniversary edition of her Inc. Top 10 Marketing Book, "Hello, My Name is Awesome: How To Create Brand Names That Stick.

http://eatmywords.com/