"Somewhere on [the agenda] it should have said:
“BK Authors Co-op Love Fest.”
~ Flip Brown, author
How to Enjoy the Fruits of Your Labor Without Driving Yourself Nuts.
Detailed notes throughout the two days were captured by Laurie Ford, co-author of The Four Conversations, which you can download HERE.
Pre-Marketing Buzz. Building a Franchise. Best Blogging Tips. TEDx Style Talks. Social Media Strategies.
Those topics were the very tip of the BK Authors Co-op 2014 Marketing Workshop's information iceberg! Here are a few highlights.
From Rick Gilbert
Founder of PowerSpeaking, Inc., one of the pros who shared his expertise:
At my "Meet the Pros" table on creating video, we produced short video interviews with three BK authors (Marcia Reynolds, Laurie Ford and Joanie Connell). We had a person to be interviewed, an interviewer, a camera person, and a lighting person. The main takeaway was that good quality video is not hard to make. We did all this with my iPhone. I edited with iMovie and posted in Vimeo.
Alexandra Watson, whose book Hello, My Name is Awesome shared her techniques for creating pre-book launch buzz, as well as soaking up tips from other presenters.