Marketing Support

Book Marketing Support

Both the BK staff and the Co-op offer a range of programs, materials, and support regarding this important aspect of achieving your book's goals. This page consolidates all of these resources into one easy-to-access location. Click on the section titles for more information.

Marketing Workshop: Sponsored by the BK Co-op, the popular Marketing Workshop is an annual two-day event that convenes experts the latest trends in book marketing and offers opportunities to discuss the topic in-depth with gurus and other authors alike. Participants leave with a great many ideas and goals to help their book succeed in a competitive market.

Marketing Webinars:
Put together by either BK staff or the Co-op, these regularly scheduled virtual learning opportunities cover important aspects of book marketing. Recent programs covered the topics of international speaking and self-publishing.

Archive of Past Presentations: Purchase downloadable videos of presentations from past Marketing Workshops and download free archived presentations from Marketing Webinars.

Tip Sheets: Expertly prepared by the BK Marketing staff, these tip sheets offer insight, advice, and step-by-step instructions about a wide variety of book marketing and promotion topics such as leveraging Amazon, generating PR, and garnering endorsements. New tip sheets are added frequently. Contact Zoe Mackey at zmackey@bkpub.com for more information or to suggest a topic.

List of Recommended Publicity Firms: Compiled and maintained by the BK Marketing staff, this list includes information about a wide-range of consultants and agencies you can interview and hire to support your marketing efforts. Contact Katie Sheehan at ksheehan@bkpub.com for more information or to suggest/give feedback about a resource.

Examples of Marketing Plans & Materials: These marketing plans and materials have proven successful for the BK authors who have graciously agreed to share them with the community.

Professional Coaching: The document at this link summarizes the sales and marketing support provided by the BK staff. In addition, staff members are available to support authors through the publication process and beyond as per the guidelines provided at the Author Day. If you have further questions for the staff, please contact the professional assigned to your book. Or, if you are not sure which staff member would be best placed to help you, contact Katie Sheehan at ksheehan@bkpub.com.

Peer Coaching A group of seasoned BK authors is available to provide mentoring by telephone about book marketing and promotion. You’ll get the most out of your time with them if you have explored the other materials on this page prior to formulating your questions.

List of Other Recommended Resources: This list includes recommendations for experts who can help with a variety of book marketing elements.  These resources are recommended by members of the BK Co-Op community and are not vetted by BK staff or the Co-op.