2018 Registration Is Open!

Smart Marketing: Innovative Ideas for New and Experienced Authors

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Open to the Public—You Do Not Need to Be a BK Author or Member to Join Us.

Anyone Can Attend!!

This 2-day workshop is mandatory for any author, aspiring author, or book marketing professional who want their book to succeed in the marketplace.

You will receive expert advice in a collaborative community with access to publishing marketing and publicity experts, and fellow authors. This workshop is limited to 50-60 attendees to maximize your learning. so register TODAY!!

Join us for a two-track program with tips, advice, best practices, and more.

NEW AUTHORS – Track one will guide new authors on how to successfully launch their first book into the market.

 EXPERIENCED AUTHORS – Track two will provide experienced authors with advice on re-launching their books and deeper dives into marketing ideas that will re-ignite their book’s sales or keep momentum going.


View an OVERVIEW of the Agenda for the two-days HERE.


View the list of SESSION DESCRIPTIONS and SPEAKER BIOS here.


WORKSHOP BENEFITS

Attendees will walk away from this conference with a variety of marketing collateral and information.

  • An overview of the main elements of a book marketing plan

  • An overview of the changing landscape of media relations

  • A detailed “To Do List” leading up to the book’s publication/launch week

  • Social media and email marketing 101

  • An advanced social media strategy plan with the latest social media tactics

  • Best practices on how to leverage web video to expand your reach

  • Strategies to keep your book marketing going for the long haul

  • An elevator speech for your book

  • Best practices for building a speaking career and integrating book sales

  • Guidelines for doing successful events and creating bulk sales

  • Tips, tricks, and strategies for working with influencers to create successful virtual conferences that promote your book, generate leads, and help others

  • Access to experts in the room through small group conversations

  • Book marketing advice from fellow bestselling authors – what works, what doesn’t


BOOK MARKETING EXPERTS

John Burke, Pub-Site and FSB Associates

Winnie De Moya, MediaConnect

Susan Fowler, author of Why Motivating People Doesn’t Work…and What Does

David Hahn, MediaConnect

Perry Pidgeon Hooks, Hooks Books Events

Rob Jolles, author of Why People Don’t Believe You…

Jennifer B. Kahnweiler, PhD, author of The Introverted Leader

Christy Kirk, Weaving Influence

Mark Levy, Levy Innovation and author of Accidental Genius

Deb Lewis, Program Manager, BTB Trade Sales, Penguin Random House

Barbara Monteiro, Monteiro & Co.

Bob Quinn, author of The Positive Organization

Becky Robinson, Weaving Influence

Bruce Rosenstein, author of Create Your Future the Peter Drucker Way

Doug Sandler, host of the Nice Guys on Business Podcast

Seth Adam Smith, ANASAZI Foundation

Dave Summers, digital media producer

Jackie Stavros, coauthor, Conversations Worth Having

Cheri Torres, coauthor of Conversations Worth Having


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BERRETT-KOEHLER PUBLISHER STAFF

Michael Crowley, Associate Director of Sales and Marketing

Kristen Frantz, VP of Sales & Marketing

Anna Leinberger, Editorial Manager

Liz McKellar, Trade and International Sales Specialist

Katie Sheehan, Senior Communications Manager

 


PRAISE FOR THE BOOK MARKETING WORKSHOP

"This was one of the best workshops I’ve been to help market books (best marketing workshop in anything!). Inspiring, practical, doable. I left with specific actions I could take and contacts to help me spread word of our book. I have used almost everything from the workshop and found professional contacts with whom we’ve worked in order to hone our delivery skills and to help generate buzz when the book is launched. Can’t wait for this next one, which I know will expand my ability even more."

Cheri Torres, Innovation Partners International 

Coauthor of Conversations Worth Having 


CLICK HERE AND SIGN UP TODAY

Members  $650

Non-members  $750

Not a member of BK Authors?  Members are members of the BK Authors organization.  All Berrett-Koehler Authors are automatically members.  Here's our membership policy

If you wish to become a member please contact Christél Fairchild at bkauthors@gmail.com


SCHOLARSHIP OPPORTUNITY

 

Members may request financial aid up to 50% of the registration fee (not including travel and accommodation costs).  Apply HERE


HOTEL INFORMATION

Looking for a room? Here is a list of available hotels that are in close proximity to where our workshop is being held.

 

Hyatt Regency Crystal City

Reagan National Airport

2799 Jefferson Davis Highway

Arlington, VA 22202

1-703-418-1234

 

Hilton Crystal City at Washington Reagan National Airport

2399 Jefferson Davis Highway

Arlington, Virginia, 22202, USA

1-703-418-6800

 

Crystal Gateway Marriott

1700 Jefferson Davis Highway

Arlington, Virginia 22202 USA

1 703-920-3230

 

Hampton Inn & Suites

2000 Jefferson Davis Hwy,

Arlington, VA 22202

1-703-418-8181


FLIGHT & PUBLIC TRANSPORT INFORMATION

Arrange flights and hotel room so you can attend the whole workshop and join us for a cocktail party on Thursday, July 19 at 5:30pm.

The closest airport is one mile away at Reagan National Airport and the center is three blocks away from the Crystal City Metro (Washington's Commuter Transport System).