Smart Marketing: Innovative Ideas for New and Experienced Authors
Open to the Public—You Do Not Need to Be a BK Author or Member to Join Us.
Anyone Can Attend!!
This 2-day workshop is mandatory for any author, aspiring author, or book marketing professional who want their book to succeed in the marketplace.
You will receive expert advice in a collaborative community with access to publishing marketing and publicity experts, and fellow authors. This workshop is limited to 50-60 attendees to maximize your learning. so register TODAY!!
Join us for a two-track program with tips, advice, best practices, and more.
NEW AUTHORS – Track one will guide new authors on how to successfully launch their first book into the market.
EXPERIENCED AUTHORS – Track two will provide experienced authors with advice on re-launching their books and deeper dives into marketing ideas that will re-ignite their book’s sales or keep momentum going.
View an OVERVIEW of the Agenda for the two-days HERE.
View the list of SESSION DESCRIPTIONS and SPEAKER BIOS here.
Attendees will walk away from this conference with a variety of marketing collateral and information.
An overview of the main elements of a book marketing plan
An overview of the changing landscape of media relations
A detailed “To Do List” leading up to the book’s publication/launch week
Social media and email marketing 101
An advanced social media strategy plan with the latest social media tactics
Best practices on how to leverage web video to expand your reach
Strategies to keep your book marketing going for the long haul
An elevator speech for your book
Best practices for building a speaking career and integrating book sales
Guidelines for doing successful events and creating bulk sales
Tips, tricks, and strategies for working with influencers to create successful virtual conferences that promote your book, generate leads, and help others
Access to experts in the room through small group conversations
Book marketing advice from fellow bestselling authors – what works, what doesn’t
BOOK MARKETING EXPERTS
John Burke, Pub-Site and FSB Associates
Winnie De Moya, MediaConnect
Susan Fowler, author of Why Motivating People Doesn’t Work…and What Does
David Hahn, MediaConnect
Perry Pidgeon Hooks, Hooks Books Events
Rob Jolles, author of Why People Don’t Believe You…
Jennifer B. Kahnweiler, PhD, author of The Introverted Leader
Christy Kirk, Weaving Influence
Mark Levy, Levy Innovation and author of Accidental Genius
Deb Lewis, Program Manager, BTB Trade Sales, Penguin Random House
Barbara Monteiro, Monteiro & Co.
Bob Quinn, author of The Positive Organization
Becky Robinson, Weaving Influence
Bruce Rosenstein, author of Create Your Future the Peter Drucker Way
Doug Sandler, host of the Nice Guys on Business Podcast
Seth Adam Smith, ANASAZI Foundation
Dave Summers, digital media producer
Jackie Stavros, coauthor, Conversations Worth Having
Cheri Torres, coauthor of Conversations Worth Having
BERRETT-KOEHLER PUBLISHER STAFF
Michael Crowley, Associate Director of Sales and Marketing
Kristen Frantz, VP of Sales & Marketing
Anna Leinberger, Editorial Manager
Liz McKellar, Trade and International Sales Specialist
Katie Sheehan, Senior Communications Manager
PRAISE FOR THE BOOK MARKETING WORKSHOP
"This was one of the best workshops I’ve been to help market books (best marketing workshop in anything!). Inspiring, practical, doable. I left with specific actions I could take and contacts to help me spread word of our book. I have used almost everything from the workshop and found professional contacts with whom we’ve worked in order to hone our delivery skills and to help generate buzz when the book is launched. Can’t wait for this next one, which I know will expand my ability even more."
Cheri Torres, Innovation Partners International
Coauthor of Conversations Worth Having
CLICK HERE AND SIGN UP TODAY
Not a member of BK Authors? Members are members of the BK Authors organization. All Berrett-Koehler Authors are automatically members. Here's our membership policy.
If you wish to become a member please contact Christél Fairchild at firstname.lastname@example.org
Members may request financial aid up to 50% of the registration fee (not including travel and accommodation costs). Apply HERE
Looking for a room? Here is a list of available hotels that are in close proximity to where our workshop is being held.
Reagan National Airport
2799 Jefferson Davis Highway
Arlington, VA 22202
2399 Jefferson Davis Highway
Arlington, Virginia, 22202, USA
1700 Jefferson Davis Highway
Arlington, Virginia 22202 USA
2000 Jefferson Davis Hwy,
Arlington, VA 22202
FLIGHT & PUBLIC TRANSPORT INFORMATION
Arrange flights and hotel room so you can attend the whole workshop and join us for a cocktail party on Thursday, July 19 at 5:30pm.
The closest airport is one mile away at Reagan National Airport and the center is three blocks away from the Crystal City Metro (Washington's Commuter Transport System).