Smart Marketing: Innovative Ideas for New and Experienced Authors
OPEN TO THE PUBLIC - YOU DO NOT NEED TO BE
A BK AUTHOR OR MEMBER.
ANYONE CAN ATTEND!!
This 2-day workshop is mandatory for any author, aspiring author, or book marketing professional who want their book to succeed in the marketplace.
You will receive expert advice in a collaborative community with access to publishing marketing and publicity experts, and fellow authors. This workshop is limited to 50-60 attendees to maximize your learning, so register TODAY!!
Join us for a two-track program with tips, advice, best practices, and more.
NEW AUTHORS – Track one will guide new authors on how to successfully launch their first book into the market.
EXPERIENCED AUTHORS – Track two will provide experienced authors with advice on re-launching their books and deeper dives into marketing ideas that will re-ignite their book’s sales or keep momentum going.
Authors will walk away from this conference with a variety marketing collateral and information:
· An overview of the main elements of a book marketing plan
· A detailed “To Do List” leading up to the book’s publication/launch week
· Social media and email marketing 101
· An advanced social media strategy plan with the latest social media tactics
· Best practice for a powerful lead magnet to help you build your contact list
· Strategies to keep your book marketing going for the long haul
· Publicity coaching and media training
· An elevator speech for your book
· Best practices for building a speaking career and integrating book sales
· Guidelines for rolling your book into your business and creating bulk sales
· Book marketing advice from experts and fellow bestselling authors – what works, what doesn’t
BOOK MARKETING EXPERTS
Susan Fowler, author of Why Motivating People Doesn’t Work…and What Does
Perry Pidgeon Hooks and Louise Klee, Hooks Books Events
Rob Jolles, author of Why People Don’t Believe You…
Deb Lewis, Program Manager, BTB Trade Sales, Penguin Random House
Mark Levy, Levy Innovation and author of Accidental Genius
Jennifer B. Kahnweiler, PhD, author of The Introverted Leader
Jackie Stavros, CoAuthor, Conversations Worth Having
Rusty Shelton, Zilker Media and author of Mastering the New Media Landscape
Becky Robinson, Weaving Influence
Christy Kirk, Weaving Influence
BERRETT-KOEHLER PUBLISHER STAFF
Michael Crowley, Associate Director of Sales and Marketing
Kristen Frantz, VP of Sales & Marketing
Anna Leinberger, Editorial Manager
Katie Sheehan, Senior Communications Manager
Liz McKellar, Trade and International Sales Specialist
PRAISE FOR THE BOOK MARKETING WORKSHOP
"This was one of the best workshops I’ve been to help market books (best marketing workshop in anything!). Inspiring, practical, doable. I left with specific actions I could take and contacts to help me spread word of our book. I have used almost everything from the workshop and found professional contacts with whom we’ve worked in order to hone our delivery skills and to help generate buzz when the book is launched. Can’t wait for this next one, which I know will expand my ability even more."
Cheri Torres, Innovation Partners International Coauthor of Conversations Worth Having (releasing on May 22, 2018)
REGISTER AFTER MAY 11TH
Members $650, Non-members $750
Members may request financial aid up to 50% of the registration fee (not including travel and accommodation costs). Apply HERE
The Renaissance Arlington Capital View Hotel, 2800 S. Potomac Avenue, Arlington, VA, 22201-3592
To receive the special rate of $159 per room per night, call Marriott Reservations at (703)413-1300 before Thursday, June 21, 2018. Rooms are available from July 18 to July 21, 2018. Identify yourself as part of the 2018 Book Marketing Workshop Room Block at this location.
FLIGHT & PUBLIC TRANSPORT INFORMATION
Arrange flights and hotel room so you can attend the whole workshop and join us for a cocktail party on Thursday, July 19 at 5:30pm.
The closest airport is one mile away at Reagan National Airport and the center is three blocks away from the Crystal City Metro (Washington's Commuter Transport System).